ABOUT

The Profile

I build brands, shape narratives, and structure digital layouts. My approach cuts out the wall between pure design and technical implementation. Instead of treating strategy, copywriting, video concepts, and physical props as isolated tasks, I run them as a single connected story. I step into complex project setups to clarify what a company needs to say, organizing that chaos into clean, uninflated systems that work across B2B and B2C landscapes.

The Approach

My work relies on direct, hands-on authorship from early conceptual research down to the final asset delivery. Whether mapping out an interview flow for a documentary, sketching a hardware installation layout, or writing a television script, I stick close to the execution. I focus on high-level alignment—collaborating with agencies, steering multi-disciplinary teams, and establishing clear internal guidelines so people can create with confidence.

Technical Infrastructure

Beyond traditional creative boundaries, I engineer the digital tools that keep modern teams agile and secure. I build custom, automated workflows using Langflow and n8n, train models, and deploy self-hosted, local LLMs via Ollama to protect proprietary data. My technical background encompasses full container orchestration, network routing, and encrypted communication systems, giving teams the secure, local tools needed to clear operational bottlenecks and focus on thoughtful creative execution.

EDUCATION

2003 - 2012

Martin Schleyer Gymnasium
Lauda-Königshofen

2012 - 2016
Humboldt Universität
Berlin

Deutsch | Geschichte | Pädagogik

2018 - 2022
Hochschule für Technik und Wirtschaft
Berlin
Bachelor of Arts Kommunikationsdesign ø 1,5

LANGUAGES

GERMAN

native

English
fluent

WORK

2009 - 2012

Goldschmiede Aurum
Würzburg

Design | Restauration | Gold- & Silberschmiede

2010 - 2012
Sonderpädagogisches Bildungs- & Beratungszentrum Lauda-Königshofen

Tutoring | Mentoring

2015 - 2018
Berlin Loves You (Blog, Online Magazine, Newsletter)
Berlin
Author

2015 - 2022
Bonial International GmbH
Berlin
Design | Concepting | B2B | UX | UI | Presentation

2019 - 2023
Achso! Agency
Berlin
Art Direction | Design | Concepting | B2C

CAPABILITIES

Creative & Content Craft

Creative Direction & Strategy

Visual storytelling, brand positioning, cross-channel campaign conceptualization, and strategic market positioning across B2B and B2C segments.

Art Direction & Design Systems

Layout grid infrastructure, typographic hierarchy, complex editorial packaging, brand asset scaling, and cross-medium visual guidelines.Tools: Figma, Adobe Photoshop, InDesign, Illustrator.

Copywriting & Verbal Strategy

Scriptwriting for national television and cinema commercials, master slogan development, conversational interview frameworks, documentary portrait mapping, and bilingual translation setups.

Motion &

Post-Production

Film direction, solo cinematography, multi-medium set styling, atmospheric lighting direction, and complete post-production editing or color grading workflows.Tools: DaVinci Resolve Studio, Adobe Premiere, After Effects.

CAPABILITIES

Systems, Space & Infrastructure

AI Workflows & Automation

Custom agency workflow architecture, automated agent orchestration, prompt engineering, and localized model training. Specialized in deploying secure, self-hosted, offline LLMs to protect proprietary brand assets.Tools: Langflow, n8n, Ollama, HuggingFace.

Spatial Art &

3D Prototyping

Immersive installation design, physical experience mapping, atmospheric room preparation, basic 3D modeling, and custom physical 3D fabrication.Tools: FreeCAD, Tinkercad, Bambu Studio, Orca Slicer.

IT Infrastructure & Security

Advanced network architecture (VLAN, routing), virtualized container orchestration, secure data hosting, and end-to-end encrypted team communication stacks.
Systems: RouterOS, OpenWRT, Tailscale, Nextcloud.

Operations &

Team Enablement

Cross-functional project management, team onboarding pipelines, operational design, creative asset databases, and targeted ideation workshops. Experienced in academic and professional mentoring within highly challenging learning environments. Tools: Jira, Asana, Notion, Miro, HubSpot.