Corporate Identity Concept - Bonial (B2B)
Update and innovation of the Bonial brand presence for its B2B segment.
The concept creates a new tonality for the message of the company and ensures a uniform representation of its core values. For a future-proof positioning of the market leader, this new orientation is based on attributes such as confidence, sustainability and professionalism. The project focuses on the product and a clear and simple communication of all services.
Project focus:
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Brand tonality and visual language
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Content, wordings and translation
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Coordination with agency and in-house teams
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Implementation with Hubspot (in parts)
Modular Sales Pitch
Modular Sales Pitch
A PowerPoint modular database that makes the presentation of B2B concepts easy for every employee. The presentation basis for all departments. I took care of functionality, slide requirements and design.
The pitch includes: the introduction of the brand, current evaluations, product overviews as well as an appealing visual identity on over 300 slides.
concept | copywriting | translation | design | workshops
Website & Blog
My area of responsibility was mainly the structuring, wording and the development of a visual language. Quickly comprehensible advertising texts, paired with intuitive and simple navigation, place the products in the spotlight. Based on wireframes and text files, the final template was created for the executing agency.
concept | copywriting | translation | layout | design specification | technical implementation
Mockup templates & screenshot database
For a faster and more efficient creation of mockups, I created comprehensive Photoshop templates in the look of the app. In addition, I coordinated a separate database in interaction with Sales and CRM.
organisation | design | support